Why Co-Branded Podcasts are a Win-Win For All

Publishing Next ‘16- MyKitaab Cast is the first event specific, co-branded podcast produced by us

Last week, I was at the beautiful city of Kochi in Kerala in southern India, attending the Publishing Next 2016. This annual conference on Publishing talks about the challenges faced by the publishing industry in India. Compared to a typical literary festival, Publishing Next is a networking and brainstorming event for publishers. And also a great opportunity to collaborate.

MyKitaab Podcast is the Podcasting Partner for this event. MyKitaab is the first podcast on book publishing in India, and I am the creator and host of this show. I had interviewed Leonard Fernandes, the co-founder of Cinnamon Teal Publishing and also the co-founder of Publishing Next back in February 2016. At that time, MyKitaab was one of the two shows produced by Kamakshi Media, my digital media startup.

(note: I have used I and we intermittently in thi spost, because my wife and Co-Founder of Kamakshi Media was also a co-conspirator)

How we developed the format for this podcast

Pre-event promotions: We also recorded a special episode for MyKitaab Podcast, where I interviewed Leonard Fernandes, the co-founder of this event. We also conducted interviews of five speakers before the event.

During the event: I recorded six of the sessions, and three shorter interviews: feedback from the participants for this event.

Post-event: In addition to recording event summaries, we will record post-event follow up interviews of two or three of the speakers to get their feedback about this event, and suggestions for future incarnations of the conference.

While this may seem like a very basic scope, it gave us clarity about the level of time and effort, and the resources we would needed to pull this off.

Putting It All Together

A Win-Win For All

Publishing Next ‘16-MyKitaab Cast will be available on iTunes, Facebook, and MyKitaab Websites

About the Publishing Next ‘16- MyKitaab Cast: This podcast is brought to you by MyKitaab Podcast, and it covers Publishing Next 2016. This series features select audio recordings from the Publishing Next 2016 Conference which was held in Kochi from Septener 15–17, 2016. There are three parts to this audio series: pre-event interviews, recordings of select sessions and panel discussions, and finally, post-event feedback. To learn most about this event, visit www.publishingnext.in.

Creator- Gaatha Story- Podcast of Children's Stories. Cofounder Kamakshi Media and Author. Husband, dog lover. Country Manager for FSC, India. www.amarvyas.com

Creator- Gaatha Story- Podcast of Children's Stories. Cofounder Kamakshi Media and Author. Husband, dog lover. Country Manager for FSC, India. www.amarvyas.com