good question(s). iTunes India store has been around for atleast 5 years to my knowledge, and it seems strange that in a country with 1.3 billion people, there were only 10–15 podcasts originating from India till 2015 first half, and the number has doubled only recently. In that sense I say that podcasting is new to India. In terms of content consumption : yes, majority of listeners (including myself) used to listen and still listen to podcast shows from North America. And quite a few who know what podcasts are are fans of Serial.